
TriHealth is honored to once again be recognized among the nation’s top healthcare brands in the 2026 leading study of healthcare brand experience based on the perspectives of more than 29,000 consumers across the country from @Monigle.
Monigle is a nationally recognized healthcare brand and experience consultancy that produces one of the industry’s leading studies on how consumers perceive and experience healthcare brands. Each year, Monigle’s Humanizing Brand Experience report evaluates more than 200 healthcare organizations based on feedback from tens of thousands of consumers, measuring factors like trust, compassion, connection, and overall experience. Notably, not just awareness or reputation.
As one of the most comprehensive analyses of healthcare brand performance, the report goes beyond awareness or reputation. It reflects how individuals truly experience healthcare, by measuring trust, compassion, connection, and the ability to meet people where they are in their health journey.
To be included in these rankings for a second consecutive year is a meaningful recognition of the work happening every day across TriHealth. It also reinforces our responsibility to continue improving the experience of care for every person we serve.
The 2026 report highlights a clear and important shift, that people are more engaged in their health than ever before, but their expectations of healthcare are rising just as quickly.
Consumers are actively seeking information, setting goals, and taking a more proactive role in their health. At the same time, trust and compassion remain critical drivers of choice, loyalty, and long-term relationships.
This means healthcare organizations are no longer evaluated solely on clinical quality. Instead, people expect a connected, human experience that brings together clinical care, communication, access, and emotional support.
The report reinforces a simple truth every interaction matters. From a digital touchpoint to a clinic visit, each moment plays a role in building trust and strengthening relationships.
One of the most important findings in this year’s report is the role of trust in shaping healthcare decisions. More than 1 in 4 consumers have switched providers due to trust issues. Trust is directly linked to loyalty, growth, and long-term engagement with a healthcare system. Trust is not built through a single experience, it is earned over time through consistent, compassionate care and meaningful connection.
The report also emphasizes that compassion is not just a value, but an organizational capability. 74% of consumers believe healthcare providers still need to improve compassion.
Experiences that feel rushed, impersonal, or disconnected can erode trust and lead people to seek care elsewhere. For healthcare systems, this creates both a challenge and an opportunity, which is to design experiences that are not only efficient, but deeply human.
Being recognized for a second year affirms the path we are on, and it also reinforces the work ahead. At TriHealth, our mission is to improve the health status of the people we serve, and that includes more than clinical outcomes.
